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About Us

By hand picking the meat from individual farms, we are in control of every step of the process, so can guarantee you will only be eating the finest meat west Wales has to offer. Our close relationships with local farmers also ensure that the ultimate standards in animal welfare, traceability, product quality and customer service are always met.

We Believe in Quality

A Farm to Table Butcher

Since 2012

Our Story

Since opening in June 2012, Chris and Colette Rogers have enjoyed a busy time at this popular family butchers in the heart of West Wales. Through hard work and a commitment to quality and customer service, Rogers & Son has already begun to earn an excellent reputation. This reputation has been recognised with the business being shortlisted for the prestigious award of National Butcher Shop of the Year, in 2012, 2013 and very recently again for the 2014 award, which will be announced this November in London.

Chris has a wealth of experience in the industry, previously working for 14 years at an award winning Pembrokeshire butchers. Chris’s family also has a rich heritage of butchery – his grandfather’s family ran a number of butcher’s shops across the Rhymney Valley in the post-war years. The traditional techniques of this ancient art have been passed down to Chris over the years, who still uses many old methods in conjunction with modern practices utilizing today’s latest technology.

Quality, Expertise, Mouth- Watering Goodness


Carmarthen butcher Rogers & Son are sourcing the finest local meat from nearby farms to support local, responsible farming and make top quality Welsh meat accessible and affordable for everyone. The family- run butchers, headed up by Chris and Colette Rogers, help customers select the best cuts of meat to suit their budget, and can tell them exactly which farm in Carmarthenshire or Pembrokeshire their meat has come from.

Supporting local farms

The team source Welsh meat on the bone from farms across Carmarthenshire and Pembrokeshire.
Chris Rogers is passionate about sourcing some of the best meat in Wales.
“We are a local butcher sourcing local meat for local people. Our drive and vision is to promote and showcase exceptional Welsh produce to as many people as possible.”
“We work very closely with local farmers who take great pride in nurturing produce. We are in a fortunate position in having so many wonderful farms on our doorstep, we feel it is our duty to carry on the hard work the farmer has done.”
“We know our farmers, we know our animals, and we know what wholesome lives they lead.”


The team have created eye-catching, visual and educational displays intheir newly refurbished Carmarthen shop to show customers the origins of their meat and the salt chamber where meat is aged.
As well as ordering over the phone and via Rogers & Son website and social media, the butcher also offers a free virtual butcher service, where customers can talk to one of the team via a FaceTime or WhatsApp video call. The customers can choose their meat from what is available on display in the shop and the team courier the produce in eco-packaging for next day delivery.

Shopping Experience

Customers can order their meat from Rogers & Son by visiting the shop, online or over the phone.
Colette Rogers said: “Customers can visit the shop and we’ll show you the meat, show you where it’s from, and you can select your individual piece of meat.”
“We have meat to suit all tastes and budgets. We help our customers pick the best cut at a fair price and one to suit their budget.”
“We give our customers as much or as little information about their meat as they want.”
“The transparency of where the produce is from is really important to us and our customers, that’s why we’ve created a map for people to see where there their meat comes from.”
To tie in with their six-year anniversary the team have refurbished the shop to provide customers with a view inside a large mirrored Himalayan salt chamber where customers’ meat orders are aged on demand.